The future belongs to those who
believe in the beauty of their dreams .
Eleanor Roosevelt .

SKILLS

CREATIVE STRATEGY  
Senior creative leader with extensive expertise in both market/client and platform side - delivering worldwide proven successful ideas for global brands and the people who matter to them.


MANAGEMENT
Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.


SOFTWARE
Mac OS / Windows
3Dmax Studio
Clo3d
Adobe Creative Suite
Acrobat Professional
Microsoft Office  / InDesign
Adobe Premiere / Final Cut
Instagram / Google adds
Generative AI Design

EDUCATION

September 2005 to June 2010 / Polytechnic University of Valencia Industrial Design Engineer.

LANGUAGES

Spanish native / English fluent  / Galician fluent.

HOBBIES & INTEREST

Photography / Music: Piano player, marketing advisor for  ATICA MUSIC /  Travelling  /  Sports: Basketball and fitness.

REFERENCES

Available upon request.

EXPERIENCE

December 2023 to present
Vice President CALVIN KLEIN Close To Body
www.pvh.com
Leading Close To Body key product division of the brand (Underwear, Activewear, Loungewear, Swim – Men & Women).
Redefined brand direction and led transformative product strategy.
Reorganized cross-functional teams (Design, Supply, Merchandising, Marketing, Sales).
Drove sustainable growth and renewed focus on product assortment.
Led two of the most viral campaigns in brand history with the launch of first underwear innovation in market - Infinity Bond.
Launching new category - Calvin Klein SHAPEWEAR


December 2022 to September 2023
Product Strategy Consultant CRONY  GROUP.
www.themodestbrand.co
Overseeing the entire creative process while staying true to the ethos of the label. Believing that modesty can be portrayed through a contemporary lens, and fashion should always make one feel empowered. As a woman designing for women, I am passionate about making a positive impact in fashion as well as building the future of the industry in a sustainable way.


March 2021 to present
Brand & Creative Director at T H E M O D E S T B R A N D
Modest athleisure label that offers fashionable and comfortable clothing to today’s modern women. At The Modest Brand, I continues to hone my skills in fashion, overseeing th entire creative process while staying true to the ethos of the label. I believe that modesty can be portrayed through a contemporary lens, and fashion shoul always make one feel empowered. As a woman designing for women, I am passionate about making a positive impact in fashion as well as building the future
of the industry.



October 2018 to present
Head of Creative Content and International Communication at I M P R O N T A soulglasses
www.improntasoulglasses.com


October 2018 to present
Creative Director and Photographer at THE E STUDIO
Photography studio and charity platform community.


September 2016 to present
Creative Director of Special Collections and Commercial Head at ZARA TRF Inditex.
Understanding worldwide market needs, interpreting the data to allow the company to cover them, creating projects to provide solutions to adapt the general collection to all markets.


September 2013 to October 2018
Senior Buyer at ZARA TRF Inditex.
Responsible for a worldwide purchase of all denim and dresses of TRF Inditex. Creating constant new collections, including the analysis, negotiation and quality standards. Building the marketing campaigns to launch and sell the collections worldwide.


January 2013 to September 2013
Store Manager at ZARA UK LTD.
Leading a team of 150 people in one of the flagship stores of Zara in London. Responsible for commercial strategies in the store, merchandising, logistics procedures. Meeting sales goals by training, motivating, mentoring and providing feedback to store staff while encouraging them to reach high level standards of customer service.


June 2013 to December 2013
INTERNSHIP Cross-functional assistant ZARA UK LTD
MERCHANDISING / MANAGEMENT / PUBLIC RELATIONS / WINDOWS DRESSING / STORE OPENINGS
Work closely with international and national field teams to understand each role in product marketing.
Help analyzing the textile industry and sales transformation.


January 2012 to December 2013
SAME CLOTHES, DIFFERENT WORLDS (Personal Project RoundTheWorld)
Photography project travelling during 6 months along 4 continents in order to analyze and understand how different trends can adapt to the diversity of the individual, and at the same time to what extent the strength of these trends eliminates those things that make us and our cultures different.


September 2010 to September 2011
MODEL at ZARA
Assistant in the fabric stockroom for pattern making, pattern making modelling, modelling in commercial, design and supplier meetings.

PROJECTS, CAMPAIGNS & EXHIBITIONS

2015 DENIM CHARACTER campaign / original idea and creative management.

2016 I AM DENIM project and campaign / original idea and creative management.

2016 #sobethegirlyoulove / original idea, creative management and content producer.

2017 WHEN TRF IS ART / original idea, creative management and content producer.

2018 Selected Photographer at KLPF for “Faces of the World” exhibition.

2019 I M P R O N T A  conversations by MANUEL VAZQUEZ brand launching campaign

2022 T H E M O D E S T B R A N D  #WECHOOSE launching campaign

2024 Launching of SHAPEWEAR new product category & INFINITY BOND underwear innovation (firt seamless waistban innovation in the market) with Calvin Klein.