The future belongs to those who
believe in the beauty of their dreams .
Eleanor Roosevelt .

SKILLS

CREATIVE STRATEGY  
Senior creative leader with extensive expertise in both market/client and platform side - delivering worldwide proven successful ideas for global brands and the people who matter to them.


MANAGEMENT
Extensive experience managing large teams of diverse personalities in deadline driven environments, establishing employee career development programming, leading cross-functional team collaboration, and developing industry outreach opportunities.


SOFTWARE
Mac OS / Windows
3Dmax Studio
Clo3d
Adobe Creative Suite
Acrobat Professional
Microsoft Office  / InDesign
Adobe Premiere / Final Cut
Instagram / Google adds
Generative AI Design

EDUCATION

September 2005 to June 2010 / Polytechnic University of Valencia Industrial Design Engineer.

LANGUAGES

Spanish native / English fluent  / Galician fluent.

HOBBIES & INTEREST

Photography / Music: Piano player, marketing advisor for  ATICA MUSIC /  Travelling  /  Sports: Basketball and fitness.

REFERENCES

Available upon request.

EXPERIENCE

December 2023 to present
Vice President CALVIN KLEIN Close To Body
www.pvh.com
Head of the Close to Body division (Underwear, Activewear, Loungewear, Swim – Men & Women), driving brand evolution and product innovation.
Contributing approximately $2+ billion annually, accounting for a significant share of Calvin Klein’s $9+ billion global retail sales footprint.
Redefined the category’s global strategy, leading cross-functional transformation across Design, Merchandising, Supply, Marketing, and Sales.
Spearheaded sustainable growth through elevated assortment planning and consumer-focused positioning.
Launched two of the most viral campaigns in Calvin Klein history, including the brand’s first underwear innovation, Infinity Bond, and the debut of Calvin Klein Shapewear, repositioning the brand at the forefront of category relevance and market impact.



December 2022 to September 2023
Product Strategy Consultant CRONY  GROUP.
Advised one of Bangladesh’s largest manufacturing groups on expanding into the Spanish market. Led client portfolio growth, and provided strategic input on product direction and production management to align with European market needs.



March 2021 to present
Brand & Creative Director at T H E M O D E S T B R A N D
Modest athleisure label that offers fashionable and comfortable clothing to today’s modern women. At The Modest Brand, I continues to hone my skills in fashion, overseeing th entire creative process while staying true to the ethos of the label. I believe that modesty can be portrayed through a contemporary lens, and fashion shoul always make one feel empowered. As a woman designing for women, I am passionate about making a positive impact in fashion as well as building the future
of the industry.



October 2018 to present
Head of Creative Content and International Communication at I M P R O N T A soulglasses
www.improntasoulglasses.com
A personal and family-driven project supporting the legacy of my father’s brand. Led the creative vision, brand identity, and campaign direction for IMPRONTA, merging generational craftsmanship with contemporary fashion values. Contributed deep industry expertise to elevate product design, visual storytelling, and digital expansion, helping reposition the brand in today’s market while honoring its original soul and purpose.



October 2018 to present
Creative Director and Photographer at THE E STUDIO
Photography studio and charity platform community.


September 2016 to present
Creative Director of Special Collections and Commercial Head at ZARA TRF Inditex.
Pioneered a strategic leadership role within TRF, ZARA’s second-largest division (~25–30% of total volume), driving growth through deep market analysis and product adaptation across 90+ international markets. Advised the Director on cross-category opportunities to improve product efficiency, leading to significant uplift in global relevance and performance.
The success of this role in identifying market gaps and scaling targeted projects led to its adoption across other divisions within the company, setting a new strategic standard for category growth at ZARA.



September 2013 to October 2018
Senior Buyer at ZARA TRF Inditex.
Led global buying and commercial strategy for Denim and Dresses, the top-performing categories in ZARA’s TRF line. Managed a purchasing budget of approx. €800M/year, overseeing end-to-end product development and launching collections across 2,000+ stores worldwide, twice per week. Drove 15–20% category growth, improved margins, and streamlined sourcing through strategic supplier management and fast-paced trend execution.
Pioneer sustainability initiatives, increasing the share of responsible products to 70–80% of total buy as category lead in Zara’s Join Life program.


January 2013 to September 2013
Store Manager at ZARA UK LTD.
Leading a team of 150 people in one of the flagship stores of Zara in London. Responsible for commercial strategies in the store, merchandising, logistics procedures. Meeting sales goals by training, motivating, mentoring and providing feedback to store staff while encouraging them to reach high level standards of customer service.


June 2013 to December 2013
INTERNSHIP Cross-functional assistant ZARA UK LTD
MERCHANDISING / MANAGEMENT / PUBLIC RELATIONS / WINDOWS DRESSING / STORE OPENINGS
Work closely with international and national field teams to understand each role in product marketing.
Help analyzing the textile industry and sales transformation.


January 2012 to December 2013
SAME CLOTHES, DIFFERENT WORLDS (Personal Project RoundTheWorld)
Photography project travelling during 6 months along 4 continents in order to analyze and understand how different trends can adapt to the diversity of the individual, and at the same time to what extent the strength of these trends eliminates those things that make us and our cultures different.


September 2010 to September 2011
MODEL at ZARA
Assistant in Fabric Stockroom & Pattern Making
Supported pattern making and modeling processes, ensuring accuracy and fabric efficiency.
Assisted in stockroom management, organizing materials and preparing resources for the design team.
Participated in commercial, design, and supplier meetings, gaining cross-functional exposure and contributing to product development discussions.

PROJECTS, CAMPAIGNS & EXHIBITIONS

2015 DENIM CHARACTER campaign / original idea and creative management.

2016 I AM DENIM project and campaign / original idea and creative management.

2016 #sobethegirlyoulove / original idea, creative management and content producer.

2017 WHEN TRF IS ART / original idea, creative management and content producer.

2018 Selected Photographer at KLPF for “Faces of the World” exhibition.

2019 I M P R O N T A  conversations by MANUEL VAZQUEZ brand launching campaign

2022 T H E M O D E S T B R A N D  #WECHOOSE launching campaign

2024 Launching of SHAPEWEAR new product category & INFINITY BOND underwear innovation (firt seamless waistban innovation in the market) with Calvin Klein.